I am Helen – Films in Norfolk

Norfolk’s stunning coastline has once again taken centre stage, this time as the backdrop for the latest instalment of Channel 4’s acclaimed I Am anthology series. Filmed at the iconic Holkham Beach during August 2025, I Am Helen sees Nicola Coughlan (Derry Girls, Bridgerton) take the lead in what promises to be one of the most talked-about television dramas of the year.

Created, written and directed by BAFTA-winning filmmaker Dominic Savage, the two-part drama was developed in collaboration with Nicola Coughlan, continuing the unique creative approach that has become a hallmark of the I Am series. Produced by Me+You Productions, the drama stars Coughlan alongside Joe Cole and explores contemporary themes around womanhood, relationships and power.

For Norfolk audiences, the production represents another high-profile project choosing the county as a filming destination. Holkham’s vast beach, famous for its sweeping skies, unspoilt sands and cinematic scale, has provided an unforgettable setting for numerous film and television productions over the years. The location offers filmmakers an extraordinary blend of natural beauty and production-friendly infrastructure.

Choosing to film in Norfolk is a testament to the region’s rising profile as a destination for premium television productions, and we are thrilled that the team selected Norfolk for this project.

Check out the trailer below:

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