The Havers Road facility, is part of Norwich University of the Arts campus, and houses a state-of-the-art Research Lab and Studio designed to explore, develop, and commercialise next-generation immersive media and virtual production technologies. Purpose-built to support experimentation and cross-industry innovation, the facility is a unique resource for creators, technologists, researchers, and businesses alike.
The Havers Road facility features two distinctive elements: An Immersive Visualisation and Simulation Lab and a Virtual Production Studio.
The immersive Visualisation and Simulation Lab (IVSL):
- 4D Holosys Volumetric Capture System
- 10m x 4m 360-degree LED volume
- 32.4 channel immersive audio diffusion
At the heart of the IVSL is a 4D Holosys Volumetric Capture System, enabling the full-body capture of human motion and expression in real time. This cutting-edge system transforms physical performances into 3D digital assets, ideal for use in gaming, film, animation, virtual reality, and metaverse environments. While the 10m x 4m 360-degree LED volume envelops users in high-resolution visuals and immersive sound design. NorwichUni’s Institute for Creative Technologies works through the lab to develop new methods of real-time rendering and interaction with virtual scenes.
The blend of advanced technologies makes the IVSL a versatile resource across the creative industries including film & television; gaming and interactive media; advertising and marketing; education and training; live arts and performance events.
With the volumetric capture stage, you can create:
- Realistic 3D character costumes and movement: Capture actors in full 3D for lifelike digital doubles in games, films, and VR experiences.
- Immersive capture: Record performances with real depth and movement for use in CGI, animations, and interactive media.
- Holographic content: Generate volumetric videos for AR, VR, and holographic displays in marketing and entertainment.
- Cinematic VFX integration: Seamlessly blend real performances with CG environments, reducing post-production work.
- Non-linear storytelling: Enable interactive narratives where users can view scenes from multiple angles in real time.
The Virtual Production Studio
An extensive Disguise-based Virtual Production Studio, developed in partnership with global technology company Sony. The combined studio forms a new hub for digital creativity, placing Norwich at the forefront of digital storytelling and next-generation filmmaking.
Things the virtual production studio will be able to do:
- Real-time LED wall backgrounds: Replace green screens with dynamic, real-time rendered environments for natural lighting and reflections.
- Seamless world-building: Create expansive virtual locations without costly physical sets or on-location shooting.
- Previsualisation and simulcam: Allow directors to visualise final shots live on set, adjusting camera angles and lighting instantly.
- Hybrid live-action and CGI: Integrate actors into digital environments with perfect perspective tracking and lighting consistency.
- Faster production and lower costs: Reduce travel, set construction, and post-production time while maintaining creative flexibility.
Commercial hire
Several of the facilities at Havers Road are available for hire through Spatial, the university’s commercial partner. Spatial provide access to the features listed below to enable external organisations to develop, produce, and deliver new content and experiences.
- 4D Holosys Volumetric Capture System
- 10m x 4m 360 degree LED volume with immersive sound
For bookings and further information, contact Spatial to explore how the IVSL can bring your next project to life:
For further information around bookings please see below for details on the relevant department.
The 4D Holosys Volumetric Capture System is available for hire through Spatial, the university’s commercial partner. For bookings and further information, contact Spatial on 07479 937137, or email matt@vamplify.co.uk
To find out more about booking the Virtual Production Studio at Havers Road, please email t.abbs@norwichuni.ac.uk “